artisan unleashed gallery
Concept:
The main goal of this project was to represent the bespoke artistry of Artisan Unleashed while adding a clean, futuristic flair to the overall outcome. I used basic geometric shapes as the pieces that make up something whole. This idea is supposed to represent the Unleashed Gallery and its aim of showcasing unique artisans. Other graphical elements, colouring and grid systems solidify the modern nature of the brand, while never outdoing the logotype.
Year:
2023​​
Process:
Through iterative sketching, I explored rectangular shapes arranged with varying contrast and width to make the beginning letterforms, E and N. I branched out onto the entire logo name and other core font-building letters. I converted them digitally through Adobe Illustrator and explored different ways of representing the logotype. Through feedback from David Sargent, creative director of LiveWorm, the typeface was built, as well as the other branding elements for the pitch.
Client:
Artisan Unleashed, LiveWorm
